After a four-year hiatus, the Victoria’s Secret Fashion Show is making its highly anticipated return on October 15. Leading the musical performances this year will be Grammy-winning South African artist Tyla, known for her unique blend of pop, R&B, and afrobeats.
A Glamorous Comeback for The Brand
Victoria’s Secret expressed excitement about Tyla’s role in this year’s event. In a statement, the brand highlighted her “vibrant personality” and “innovative take on music,” adding that Tyla would be an “integral part of the entertainment, glamour, and fashion.” This marks the first time that the fashion show will feature an all-female musical lineup, further showcasing the brand’s shift toward diversity and inclusivity.
“Growing up, I was captivated by the Victoria’s Secret Fashion Show – the stunning outfits, iconic wings, and charismatic models,” Tyla said. “Now, I’m thrilled to be performing on this nostalgic and legendary stage. What’s even more exciting is the celebration of diversity, showcasing a broader range of beauty, which makes this moment truly special.”
A New Chapter for Victoria’s Secret
The fashion show, which originally aired on CBS, was canceled in 2019 due to declining ratings and backlash over outdated marketing tactics. Victoria’s Secret now aims to reframe its image with a stronger emphasis on themes like inclusivity and representation. In a statement, the brand noted that this year’s show will bring back “the glamour, wings, fashion, and musical entertainment our customers know and love – with our values and brand mission of today at the forefront.”
In addition to Tyla, supermodels like Gigi Hadid and Paloma Elsesser will also walk the runway. Victoria’s Secret is expected to announce more performers and models in the coming weeks, continuing to build anticipation for the coveted event.
With Tyla leading the show, the 2024 edition promises a fresh blend of nostalgia, innovation, and empowerment.