Erica Campbell's daughter, Zaya Campbell is featured in a new Nationwide Insurance company commercial.
In the new trending spot, Zaya is teaming up with the insurance company to challenge others to get in on the fun of creating their own version of the popular jingle, just like she did. The caveat, participants are all vying for a chance to win $5,000.
“Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic!” the insurance company wrote on a TikTok post of the commercial.
The caption continued, “Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program! 🎤💙 Official rules at the link in our bio. #Nationwide #bandtok #choirtok #banddirector #zayacampbell #nationwidejingle”
The collaboration was birthed because from a 5-year-old Zaya adding a gospel-like spin to the company’s signature jingle, “Nationwide is on your side.” After putting her own twist on the already catchy phrase, her rendition made rounds online via TikTok. Even Nationwide saw Zaya’s video and put her lyrics in its Instagram and TikTok bio.
After fans caught wind of the insurance company's reference to her version of the jingle, fans urged Nationwide to compensate Zaya.
Once news about Zaya and Nationwide’s collaboration hit other social media platforms such as X, many users celebrated the fact that Zaya was getting her well-deserved recognition. One person wrote, “WE LOVE TO SEE IT!”