The photo announcement came on Tuesday (Aug 8) on the singer's Instagram page. The soon-to-be mother of two and her young son, RZA previewed the new collection as Rih rocked a maternity bra while nursing her first-born.
Featuring the Not Sorry Lace Maternity Bralette, Floral Lace Maternity Bralette and Cotton Maternity Bralette, the new collection arrives in a muted color palette of “Black Caviar,” “Purple Lavender,” “Platinum Grey” and “Navy Blue,” with some styles featuring cups that can be removed for ease of access when breastfeeding. Designed with supportive elastic, nursing clasps and adjustable straps, the collection is sure to be a staple for any mom.
The collection aims to celebrate motherhood while offering comfortable and functional pieces that “don’t sacrifice style and sexiness.”
“The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” said the Bajan mogul in a statement. “I want to remind people that you can still channel sexiness and feel good while being a parent.”
Rihanna is currently pregnant with her and ASAP Rocky’s second child, which she first revealed during her Super Bowl Halftime performance back in February. For Baby RZA, this is the second major campaign he’s appeared in after his father’s Beats Studio Pro commercial.