After announcing her retirement from the WNBA, Candace Parker has been named the president of Adidas Women’s Basketball.
According to reports, Parker’s position will begin effective immediately and she will partner with the apparel line to “push the women’s game further and leave it in the better place for the next generation of basketball athletes.”
As president, Parker will also, “leverage her deep understanding of the game and the needs of female athletes to define a clear and impactful direction, with a focus on access, increased representation, and breaking down barriers on a global scale.”
In a statement, she talked about her excitement about her new role. “Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” she said. “From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”
The Global GM at Adidas Basketball, Eric Wise, also released a statement on Parker’s new role. “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
Congratulations to Candace Parker!