Mariah Carey is cashing in on the holiday season, once again. This time, however, the queen of Christmas is taking her talents to kid’s clothing brand, The Children’s Place!
The company has been rolling out a three-part campaign for the holidays. They’ve already announced a campaign with Snoop Dogg and family as well as former Boy Band members, AJ McLean, Lance Bass, Joey Fatone and Wanya Morris. The announcement of Carey’s involvement is the finale of the grand rollout.
“This year’s blockbuster three-part holiday campaign has been spectacular. And, for our final holiday launch, nothing says Christmas like Mariah Carey starring in our matching family Christmas pajamas and matching family outfits, while listening to one of the greatest holiday hits of all time, her iconic ‘All I Want for Christmas Is You,’” said Maegan Markee, Brand President at The Children’s Place. “Mariah is a Christmas icon and will be for generations to come, bringing families together through her music. We are incredibly excited to partner with Mariah and her kids on this magical holiday campaign. From our family at The Children’s Place to yours, we wish everyone a happy and healthy holiday season!”
“The holidays are all about family – spending time with each other and making memories that will last a lifetime. Holiday traditions are big for us at the Carey house. There is nothing sweeter than baking Christmas cookies and cuddling around the fireplace and matching in The Children’s Place pajamas together!” Carey said a statement. “I’ve always been a fan of The Children’s Place… they are a household name and dominate the children’s apparel space. Also, as someone who absolutely loves the holidays, and specifically, Christmas, I’ve been watching what The Children’s Place has been doing for the last few years and they have my stamp of approval for the place to shop for all matching family Christmas pajamas and outfits!”