Michael Jordan’s investment in the next generation of Black storytellers is taking physical form at Morehouse College.
The Atlanta HBCU celebrated the grand opening of its new Morehouse Multimedia Center on Sept. 23. The facility was made possible through support from Jordan and Jordan Brand.
The center sits within Morehouse’s Journalism in Sports, Culture, and Social Justice department. It is designed to give students hands-on experience with technology used throughout today’s media industry.
Students will have opportunities to work in digital storytelling, filmmaking, sports broadcasting, podcasting and other emerging forms of media. The center includes a modular production studio, editing bays and approximately $250,000 worth of equipment, according to CBS Atlanta.
The project builds on a financial commitment Jordan and Jordan Brand made to Morehouse in 2021. At the time, they announced a $1 million donation through Jordan Brand’s Black Community Commitment. Morehouse now describes the overall commitment as totaling more than $1 million.
The money supported scholarships, technology and educational programming for students pursuing journalism and sports-related studies.
Building Morehouse’s next generation of storytellers
Jordan’s investment came as Morehouse was expanding its long-standing journalism program.
The program began in 2007 through efforts involving filmmaker and Morehouse alumnus Spike Lee and late sports journalist Ralph Wiley. Morehouse later developed Journalism in Sports, Culture, and Social Justice into a major.
The college launched the major in 2022, one year after Jordan and Jordan Brand announced their investment. Mikki Harris chairs the Journalism in Sports, Culture, and Social Justice department. She said Jordan’s support helped Morehouse expand its curriculum and create the center.
“The Center serves as the bridge between critical thinking and professional practice for our students,” Harris said.
The new facility also gives students space to develop skills outside traditional classroom instruction. Morehouse plans to connect students with award-winning content creators while providing access to professional equipment.
Those resources could prove valuable as journalism continues expanding beyond traditional television, radio and print formats.
The center will also support faculty members. Professors can use its multimedia tools to digitize research and share their work with wider audiences.
An investment already producing results
Students began producing work with equipment purchased for the center before its official opening. According to Morehouse, content created with the equipment generated more than 1 million social media views in August 2026.
The center’s training also contributed to an interview that earned a student Emmy Award for The Maroon Tiger. Emani Saucier, a 2019 Morehouse graduate, serves as the center’s inaugural director and co-founder.
“The Morehouse Multimedia Center represents our vision for preparing students not only to participate in the future of media, but to lead it,” Saucier said.
Nearly 120 alumni from Morehouse’s journalism program currently work across media and sports, according to the college. More than 60 graduates have also pursued advanced degrees in related fields.
Jordan’s support of Morehouse is part of a larger commitment to Black communities through Jordan Brand. The initiative has focused its investments on areas including education, economic justice, social justice and narrative change.
For Morehouse students, that broader commitment now includes a physical space where future journalists can sharpen their craft. It also provides tools to tell stories across platforms that continue reshaping how audiences consume news, culture and entertainment.