Emmy-winning actor and producer Quinta Brunson is stepping into animation history with a new feature film centered on iconic cartoon character Betty Boop.
The project, announced Wednesday, will be developed through Brunson’s Fifth Chance Productions in partnership with Fleischer Studios. Brunson is also expected to star in the film, which will explore the origins and cultural rise of the animated figure first introduced in 1930.
According to details released alongside the announcement, the movie will examine Betty Boop’s evolution through the perspective of creator Max Fleischer. The story will also focus on the growing tension between artistic ambition and commercial success as the character becomes a global sensation.
“Betty Boop is one of our nation’s most beloved cartoon characters, yet somehow still remains pleasantly niche,” Brunson said in a statement. “She has had a quiet but undeniable impact on culture for nearly a century. I’m excited to explore and elevate the deeper story behind her while preserving the joy and charm people have loved for generations.”
The announcement marks Brunson’s latest expansion beyond television following the success of Abbott Elementary, the workplace comedy she created and stars in. The series turned Brunson into one of television’s most celebrated comedy voices and earned her multiple Emmy Awards.
Revisiting an Animation Pioneer
Betty Boop debuted during the early years of sound cartoons and quickly became one of animation’s defining figures. The character, known for her signature curls, short dresses and “Boop-Oop-a-Doop” catchphrase, reflected the spirit of the Jazz Age while helping shape early animated storytelling.
Originally designed by animator Grim Natwick under Fleischer’s direction, Betty Boop evolved from a supporting cartoon figure into a cultural icon throughout the 1930s. Her popularity extended into merchandise, comic strips and later television appearances.
Industry observers have noted renewed interest in legacy animation properties after several classic characters recently entered the public domain. Betty Boop officially joined the public domain in the United States earlier this year, opening the door for new interpretations and adaptations.
A Personal Connection
Mark Fleischer, grandson of Max Fleischer and head of Fleischer Studios, praised Brunson’s involvement in the film.
“Quinta so embodies Betty’s love of life, intelligence, humor, sassiness, and compassion that the relationship between her as Betty and Max burst into life at its mere mention,” Fleischer said in a statement.
While no release date or director has been announced, the film already represents one of Brunson’s highest-profile movie projects to date. The production also arrives during a period of renewed fascination with vintage animation brands across film, television and Broadway.
For Brunson, the role offers a chance to blend comedy, history and cultural commentary around one of entertainment’s earliest female cartoon stars. It also signals a modern reintroduction of Betty Boop for audiences who may know the character more from merchandise than from her original black-and-white cartoons.